Yahoo Announces New Digital Ad Platform

Sep 28th, 2008 | By Rosh PR | Category: Software

In efforts to bypass the barriers to scaling large online advertising campaigns, Yahoo today announced the launch of APT, its new digital advertising platform.

Calling the system a “transformative development” in online advertising, APT hopes to streamline the ad buying process across multiple accounts and publishers. The new web-based platform enables selling of ad inventory across Yahoo’s network of publishers, advertisers, ad networks, and agencies in a single interface.

[Sourced Via Wired]

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