A new cinema complex opens in downtown Tokyo this weekend but the screens won’t be the only thing drawing the attention of customers. The Piccadilly cinema in Tokyo’s Shinjuku district is the first place in the world that people can see Sharp’s monster 108-inch LCD (liquid crystal display) screen in use.

The screen, which was first unveiled as a prototype at CES 2007, is the largest LCD available from any manufacturer and is only possible because Sharp recently opened a new plant in Japan that can handle sheets of glass large enough to make the screen.

The full high-definition screen is complemented by 50 other LCD panels around the complex. Several 65-inch panels sit above the ticketing desk and show the latest movie times and schedules while smaller 52-inch panels are located above the food counter to provide changing promotions of different items.

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