Yahoo makes its Google search advertising agreement public

Aug 9th, 2008 | By admin | Category: General

Yahoo on Friday released a copy of its controversial search advertising partnership agreement with Google, marking the first time details of the deal have been made publicly available.

Under the agreement, Yahoo will serve up Google’s advertisements alongside its own search results. Yahoo has previously said it does not believe its open-ended deal is anticompetitive, citing it is under no obligation to run a certain number of Google’s ads, or give its competitor’s ads favorable placement on its search results pages.

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