The world’s most profitable social network?
Mar 24th, 2009 | By Rosh PR | Category: General, SoftwareChina’s Tencent beats $1 billion revenue mark
A billion dollars in revenue in a single year? Not even MySpace, currently the most profitable social network outside China, has managed to accomplish that. But publicly traded Tencent, a leading Chinese web portal, instant message client, social network, game developer and more has done it, and largely through the use of virtual goods and other “Internet valued-added services,” like avatars, dating services, online memberships, music and community sites.
Overall, the so-called IVAS revenue category contributed to 70.5 percent or $719.1 million, a 95.5 increase over 2007; mobile and telecom services contributed $204.7 million and online advertising contributed $120.9 million. This stands in contrast to American social networks. MySpace brought in around $800 million a year, coming in at less than the hoped for $1 billion goal set during a healthier display-advertising market. Facebook brought in $250 to $300 million (it’s not focused on monetization, it says). Both of those companies have minimal virtual goods services but continue to get most of their money from various forms of online advertising.
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